The Original Sex Symbol Goes PLUS Officially!

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image 640x243 The Original Sex Symbol Goes PLUS Officially!

This past spring, at the kick off of the CURVY tour, Frederick‘s plus size lingerie line hit the runway for the first time in front of a sold out crowd. FOH closed the show out with a  standing ovation.  At the time when Frederick’s agreed to be apart of event the brand’s marketing lacked any plus size imaginary. Actually outside of the promotion done with CURVY their plus size department had very little promotion.  Now fast forward four months later the “Original Sexy Symbol” have officially launched a full scale plus size campaign. Can I get a standing O again!? I’m so thrilled to see  Frederick’s take it one step further.  CURVY still receives compliments about the FOH boyshorts from our gifts bags. FOH gives your curves a very sexy plus department with sizes up to 3X and 42F. Frederick’s of Hollywood TRULY does offer STYLE for EVERY BODY and is #AllAboutCurves.

See more of the recently revamped FOH plus department: http://www.fredericks.com/plus-size-womens-clothing/pl16,default,sc.html 

If you missed the debut of FOH on our runway don’t worry, CURVY has a fall series of shows announcing soon. A lot more sexy curves to come!

Digital Marketing Expert (15yrs+). Editor of CURVY Magazine. Award Winning Producer. Geek. Stylenista.

1 Comment

  1. Dana Lynn Cleveland

    08/22/2012 at 1:54 AM

    I was one of usually only two full figured models in the late 80′s & early nineties….it wasnt easy sometime when the largest size was a 14, but I fit a 14 perfectly, at 155 lbs. I am so glad to see fullers figures getting recognition and respect in the fashion world. I have loved and worn Fredericks of Hollywood for years, even when I was a size 20. Im back to a 14 and I feel great, and Im about to buy all new Fredericks undergarments as soon as I loose 10 more pounds! Thanks Fredericks for always having what I needed to feel sexy at any size!!!