Breaking On the Curve:

Lucky Brand Goes Plus Size Launches Ginger Denim Collection

luckybrandplussize Lucky Brand Goes Plus Size Launches Ginger Denim CollectionLucky Brand launches ‘Ginger’, the company’s first venture into plus size denim. The Ginger denim collection will be available beginning July 15 at major retailers nationwide available in sizes 14-24.

Dave DeMattei, CEO of Lucky Brand said, “We are particularly excited for the launch of this collection as we recognized a void in the plus size marketplace for an accessible, premium, denim. Our goal is to be inclusive of all body types when creating clothing.”GINGER STRAIGHT 042 Lucky Brand Goes Plus Size Launches Ginger Denim Collection

Ginger is a mid-rise top-block jean that is offered in three leg openings – skinny, straight and boot cut. The jean features a contoured waist to fit one’s curves and is created with super stretch fabric with great recovery to maintain shape. To compliment the Ginger, Lucky has also created a complete head-to-toe plus size fashion collection comprised of product taken from the brand’s favorite and most iconic styles from the core brand offering with fit adjustments for a more flattering silhouette.

GINGER BOOT 052 Lucky Brand Goes Plus Size Launches Ginger Denim Collection

D2 LEOPARD BLACK SKINNY 006 FINAL 2 Lucky Brand Goes Plus Size Launches Ginger Denim Collection

The fall collection is priced at $99-$129 for denim, $49.50-$79.50 for knits/tees,$79.50-$99 for wovens, and $99-$119 for sweaters. The collection will initially launch across 118 doors, comprised of major retailers including Nordstrom and Nordstrom.com, Macy’s and Macys.com, Von Maur, Lord & Taylor and Belk. For Holiday 2012, the collection will expand to specialty stores and LuckyBrand.com.

About KeKe Simot

Digital Marketing Expert (15yrs+). Editor of CURVY Magazine. Award Winning Producer. Geek. Stylenista.

4 comments

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