Breaking On the Curve:

Introducing BarePLUS by Bare Necessities

default 5.1 CallingAllCurves 20120207 NEW v2 e1328840997947 Introducing BarePLUS by Bare NecessitiesJust in time for Valentine’s Day, Bare Necessities, the leading online retailer of brand name intimate apparel, today launched a new online boutique designed specifically for curvy women called BarePlus by Bare Necessities.

3251pan16 Introducing BarePLUS by Bare Necessities

BarePlus by Bare Necessities will feature more than 500 bras that fit sizes 38A – 56J, including everyday bras, sports bras, and sexy bra and panty sets.  The website, www.bareplus.com, will offer more than 1,000 styles of plus size lingerie, hosiery and swimwear, from 81 brands including Elomi, SPANX, Bali, Wacoal, Hanky Panky, and Calvin Klein.

“The launch of BarePlus reinforces our commitment to serving the woman with curves,” said Jay Dunn, Chief Marketing Officer for Bare Necessities.  “The launch marks the beginning of our effort to build the best shopping experience for curvy women.  Over the next several months, you’ll see more features, photography representative of our customer, and exciting new products from the world’s best brands that you wont find anywhere else.”

428304 286832641379138 266114346784301 829880 1846744212 n e1328882456120 259x480 Introducing BarePLUS by Bare NecessitiesBarePlus marks the first major effort executed by Dunn since joining Bare Necessities in 2011 as its first Chief Marketing Officer.  Dunn came from Lane Bryant, where he had been the mastermind behind the landmark “Red Bra” ad campaign.  The advertisement, which ran on American Idol, featured a plus size model flaunting a sexy red bra and panty set and became a national sensation after it was initially banned by both ABC and Fox for showing too much cleavage. The controversy ignited a national debate regarding how curvy women are portrayed in the media.

BarePlus.com and BareNecessities.com will coexist in a tabbed shopping environment, all with a shared shopping cart and checkout process.  Shoppers clicking on the BarePlus tab will see items available exclusively in plus sizes, with navigation and imagery tailored to the plus size product assortment.

The company will announce the launch of bareplus.com at a press conference today in midtown Manhattan. Log on to BarePLUS.com and let us know what you think of the new website.

About KeKe Simot

Digital Marketing Expert (15yrs+). Editor of CURVY Magazine. Award Winning Producer. Geek. Stylenista.

2 comments

  1. James Manning

    THICK SEXY WOMEN IN LINGERIE, NEED I SAY MORE?!?!?!?

  2. Girl I would love to get the magazine. Please inbox me the info.

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