Taking it to another level, Covergirl does it again! Introducing the new face for the brand: Janelle Monae!!
It has been an exciting month for COVERGIRL this summer! First the Olympics with our sponsored athlete Marlen Esparza (Latina boxer & Bronze medalist), and then with pop star P!NK as the new COVERGIRL last week. Today we are thrilled to announce that singer, songwriter, and fashionista Janelle Monae has been added to our roster of COVERGIRL iconic faces and joins the P&G family! In addition to that, COVERGIRL is also launching their official Pinterest account today! Make sure to pin along at: www.pinterest.com/covergirlxo.
The COVERGIRL brand believes in helping women tap into what’s uniquely special about them and working it with confidence – celebrating a style that only they can rock. So it’s fitting that the beauty brand that’s all about “doing you” authentically is partnering with Janelle Monáe for an exciting new chapter of her life journey. The celebrated artist, once called a “different kind of diva” by Vogue, just wrapped her first COVERGIRL advertising shoot, which is scheduled to debut in the September issue of that publication next week. Monáe, who is already a renowned style icon with her signature black-tie wardrobe and striking hairstyle known as a “Monae,” becomes the newest COVERGIRL today, and she is on a unique mission to encourage women to use all their artistic powers to play, change, and transform.
“I believe it’s time that women truly owned their superpowers and used their beauty and strength to change the world around them,” said Monáe. “One of my core values is to help redefine what it means to be a strong and beautiful woman in the music and fashion worlds and to empower the wonderful things that make us unique. Becoming a COVERGIRL is truly an honor and a gift: it opens up a new platform for me to inspire women to feel stronger, braver and more beautiful inside and out.”
“Ever since Janelle made her electrifying arrival on the music scene, she has captured our imaginations, stirred our souls, and made us all move our feet,” said Esi Eggleston Bracey, VP and General Manager, COVERGIRL Cosmetics. “Janelle is a true force of energy and a beautiful spirit who truly delights in her creative journey, not just the destination. We’re elated and can’t wait to show the world another dimension of her artistic ‘superpowers’ as a member of our COVERGIRL family.”
Check out Janelle singing “Easy, Breezy, Beautiful” for COVERGIRL on YouTube: http://youtu.be/34XQHAGnpR8 — isn’t she fabulous? Make sure to Tweet her with hashtag: #covergirljanelle (@JanelleMonae & @COVERGIRL).